Tag Archives: PDX Spotlight

PDX Spotlight focuses on Brass Tacks – Oregon Country

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Fulfilling a musical bucket list dream, Oregon Country band Brass Tacks played their hearts out on PDX Spotlight last night. Their episode will appear in May, but Portland Notes can’t wait to share our excitement about this band of “brothers”, who are so earnest about what they do. The Brass Tacks are friends as well as bandmates, and most of their songs are actually fairly literal, describing experiences they have shared along their musical travels. These musicians connect with their audiences with relatable and recognizable stories – and they really do connect! They’ve been given priceless gifts from their admirers – listen to the interview below to hear two special stories that brought tears to my eyes. The passion to connect with their audience is evident even in the way these men speak about their music.

Brass-Tacks-at-PDX-Spotlight-on-02-03-16-06Oregon Country is a label that was casually applied to this band, but the band has embraced the name – it’s a little bit blues, a little bit rock, a lot of energy, and a complete transparency of expression. With their current musical influences being drawn from a variety of genres, their music is anything but basic. Oregon Country also means something more to them than just a style – the songs are about Oregon experiences, Oregon journeys, and Oregon hopes and dreams. Here is a link to one song about the Oregon Trail journey – “Pioneer.”

Brass-Tacks-at-PDX-Spotlight-on-02-03-16-10At a live show, a listener will be a friend by the end of the night because there is something to identify with in every single song. The Brass Tacks are releasing a new album soon – hoping to start revealing songs in March, they introduced the new songs on PDX Spotlight and shared the stories in an interview afterward. I particularly loved the song “Small Town Drunk!” Who among us hasn’t said, “You can’t cut me off”? Maybe not to a bartender, but perhaps to a partner or an employer…we’ve all been desperate at times. Bonding with audiences over common ground creates a comfort and familiarity that continues to draw crowds to see and hear Brass Tacks.

Brass-Tacks-at-PDX-Spotlight-on-02-03-16-08Portland Notes would like to thank Mike Burling for inviting us to witness the show – Mike and his impressive volunteer crew spend their time and energy to support and promote local artists, an effort that we appreciate and admire. Mike will appear on Portland Radio Project’s “Sounds of PDX” show to talk about his project, and why local music holds a special place in his heart. Luke Neill hosts Thursday night, February 11- 7-9 PM on www.prp.fm.

Have a listen to Kelly’s notable conversation with Brass Tacks and check out all the photos she took as PDX Spotlight was recording.

FREE Marketing Help for Musicians – no “strings” attached!

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Sunday, January 24 was an historic day for Portland musicians! J-Fell Presents, Vortex Magazine, mogo Portland Music Festival, and Portland Radio Project hosted a free musicians’ marketing meetup (“meetup” is to “seminar” as “sellout rock show” is to “recital”) where the local music community joined to ask questions about social media marketing, where to invest marketing dollars, timing, venue cooperation and more. Portland Notes was there to get the scoop!

Frank Rinaldi
Frank Rinaldi

The expert panel consisted of music marketing mentors who volunteered their time and expertise to help musicians help themselves. Mike Walker of McMenamins Pubs, Breweries, and Historic Hotels, Ned Failing from Pickathon, Revolution Hall, and Mississippi Studios and Frank Rinaldi of the Doug Fir Lounge and The Bite of Oregon were very candid with their expectations and their willingness to cooperate with a band’s marketing efforts. Jason Fellman of J-Fell Presents, Harefest. and mogo Portland Music Festival offered his advice from a promoter’s viewpoint, stressing professionalism and straight-up good musicianship. In fact, the general message from all panelists was, “Be Brilliant!” – a motto we may hear often from attendees over the next few months.

Jason Fellman
Jason Fellman

Mike Burling from PDX Spotlight and Chris Young from Vortex Music Magazine both stressed the importance of creating content – building assets that can be shared with venues and the general public. This content can come in many forms. Once it is shared, it is a contagious and powerful force to propel a band’s image. Portland Notes spoke regarding content, communication, and cross-promotion. Audience members openly described their personal experiences – successes and failures.

Ned Failing
Ned Failing

So much was shared in the meeting, that it is impossible to cover all the topics in a short article. We’ve gathered two snippets of panelist instruction regarding social media, which was definitely a hot topic of the day. For more information, follow the PDX Musicians’ Marketing page on Facebook. These seminars will be happening at regular intervals, and will cover a variety of topics related to successfully marketing a band or solo project.