Sunday, January 24 was an historic day for Portland musicians! J-Fell Presents, Vortex Magazine, mogo Portland Music Festival, and Portland Radio Project hosted a free musicians’ marketing meetup (“meetup” is to “seminar” as “sellout rock show” is to “recital”) where the local music community joined to ask questions about social media marketing, where to invest marketing dollars, timing, venue cooperation and more. Portland Notes was there to get the scoop!
The expert panel consisted of music marketing mentors who volunteered their time and expertise to help musicians help themselves. Mike Walker of McMenamins Pubs, Breweries, and Historic Hotels, Ned Failing from Pickathon, Revolution Hall, and Mississippi Studios and Frank Rinaldi of the Doug Fir Lounge and The Bite of Oregon were very candid with their expectations and their willingness to cooperate with a band’s marketing efforts. Jason Fellman of J-Fell Presents, Harefest. and mogo Portland Music Festival offered his advice from a promoter’s viewpoint, stressing professionalism and straight-up good musicianship. In fact, the general message from all panelists was, “Be Brilliant!” – a motto we may hear often from attendees over the next few months.
Mike Burling from PDX Spotlight and Chris Young from Vortex Music Magazine both stressed the importance of creating content – building assets that can be shared with venues and the general public. This content can come in many forms. Once it is shared, it is a contagious and powerful force to propel a band’s image. Portland Notes spoke regarding content, communication, and cross-promotion. Audience members openly described their personal experiences – successes and failures.
So much was shared in the meeting, that it is impossible to cover all the topics in a short article. We’ve gathered two snippets of panelist instruction regarding social media, which was definitely a hot topic of the day. For more information, follow the PDX Musicians’ Marketing page on Facebook. These seminars will be happening at regular intervals, and will cover a variety of topics related to successfully marketing a band or solo project.