Tag Archives: Vortex Music Magazine

THIS WEEKEND and next week – Support youth music and meet some local band members at White Eagle and Alberta Street Pub!

White-Eagle-Youth-Event-4-FI

White-Eagle-Youth-Event-4-05So much awesome stuff is happening in our world of music this week! We just finished an amazing all ages FREE concert at PDX Pop now over the weekend, and now we have a meet and greet Thursday night with Vortex Music Magazine and some crazy good-to-know industry people (RSVP at link to attend) . But, where I really would like to see everyone mingling this Saturday is at White Eagle for our monthly youth event. We’re really pulling this together by adding local bands as mentors, each playing a set and giving the youth some advice about the scene here in Portland and internationally. This month features Berahmand, headlining our show with youth bands Gaffa and 4 Day Moon. (AND…Wednesday 8/3 Niamn tapes a live show at PDX Spotlight…AND…Wednesday 8/10, Michael Hermes plays his new album at Alberta Street Pub for the Local Roots Live Show! ) There’s so much youth music happening – I am overjoyed and grateful!

White-Eagle-Youth-Event-4-02If you haven’t seen and heard Berahmand play live, this is an amazing chance to see the highest level of quality presentation and performance that our city has to offer. Come to dance, come to get some insight into the biz, grab a pale ale, and chat with the other musicians who show up to support. I’ve seen Berahmand at places like Doug Fir and The Star Theater – now, we present an intimate show, incorporating some of our local youth as guest players. This amazing set features original music, but also some cool covers especially for the youth event. We want to give kids access in every way, including to the roots of the music we make now. Expect some lovely dancy individualized covers of Ike and Tina Turner, Amy Winehouse, David Bowie, Rolling Stones, a psychy touch of Pink Floyd – and underlying it all…i’m telling you, the essence of Prince. White Eagle is the place to be on Saturday – Doors 11:30, show noon-2:30.

UNDERGROUND RISING – Vortex Music Magazine this month speaks to the importance of Portland’s unique edgy fringe music scene. Here are a couple of great examples:

White-Eagle-Youth-Event-4-03Gaffa is new on the scene, but the members Astrid Scherlie, Kendra Gruis, and Adam Jones are all youth vets from my original gang at School of Rock Portland. Jones was featured in at least one PDX Pop Now Band this past weekend, and is one of the most sought-after young drummers in Portland. Astrid is always a hit at shows with her striking look, intensity, and hauntingly gorgeous voice. Kendra and I have not had much of a chance to hang out, but I know her reputation as a skilled musician with a crazy good work ethic. Cannot wait to see them finally!

White-Eagle-Youth-Event-4-014 Day Moon has joined our stage once before, and was the most talked about band since we’ve started. With original pop punk tunes, and a grungy 90’s look, the band is fun to watch and impressive with their originality. Emily Schneider, front person for the band, is both gracious and deliberate with her stage presence. Punk? Yes. Accessible and relatable for all generations? Also, a big YES! Excited to hear what they’ve been working on since the last time we saw them.

White-Eagle-Youth-Event-4-04Please join us this Saturday for some incredible youth music performances with adult headliner, Berahmand and a whole gang of amazing pro musicians from Portland – $10 tickets are available online or at the door. (Student ID gets you in for $5) Working musicians, message me for an all-access pass – I can offer a few free tickets. After we pay our minimal expenses, all proceeds go directly to the bands. We want to furnish opportunities for instruments, merch, and training for youth, in addition to venue access. Thanks to our financial sponsors: Ole Latte Coffee, Stefanie Fisher/Windermere Real Estate, School of Rock Portland, and White Eagle Saloon. And a huge shout out to our media partners: PDX Spotlight, Vortex Music Magazine, and Teri’s Tunes. Meet us at the door! 11:30AM this Saturday at White Eagle – 836 N Russell St. Oh yeah! We have tee shirts!

FREE Marketing Help for Musicians – no “strings” attached!

Marketing-Meetup-on-01-24-16-00

Sunday, January 24 was an historic day for Portland musicians! J-Fell Presents, Vortex Magazine, mogo Portland Music Festival, and Portland Radio Project hosted a free musicians’ marketing meetup (“meetup” is to “seminar” as “sellout rock show” is to “recital”) where the local music community joined to ask questions about social media marketing, where to invest marketing dollars, timing, venue cooperation and more. Portland Notes was there to get the scoop!

Frank Rinaldi
Frank Rinaldi

The expert panel consisted of music marketing mentors who volunteered their time and expertise to help musicians help themselves. Mike Walker of McMenamins Pubs, Breweries, and Historic Hotels, Ned Failing from Pickathon, Revolution Hall, and Mississippi Studios and Frank Rinaldi of the Doug Fir Lounge and The Bite of Oregon were very candid with their expectations and their willingness to cooperate with a band’s marketing efforts. Jason Fellman of J-Fell Presents, Harefest. and mogo Portland Music Festival offered his advice from a promoter’s viewpoint, stressing professionalism and straight-up good musicianship. In fact, the general message from all panelists was, “Be Brilliant!” – a motto we may hear often from attendees over the next few months.

Jason Fellman
Jason Fellman

Mike Burling from PDX Spotlight and Chris Young from Vortex Music Magazine both stressed the importance of creating content – building assets that can be shared with venues and the general public. This content can come in many forms. Once it is shared, it is a contagious and powerful force to propel a band’s image. Portland Notes spoke regarding content, communication, and cross-promotion. Audience members openly described their personal experiences – successes and failures.

Ned Failing
Ned Failing

So much was shared in the meeting, that it is impossible to cover all the topics in a short article. We’ve gathered two snippets of panelist instruction regarding social media, which was definitely a hot topic of the day. For more information, follow the PDX Musicians’ Marketing page on Facebook. These seminars will be happening at regular intervals, and will cover a variety of topics related to successfully marketing a band or solo project.