Tag Archives: The AM

The AM – Breaking New Ground


New press pic by the Parrot Collective edited and directed by Hazel Miller 

I am unabashedly madly in love with this band! I am honored and thrilled to be able to share the reasons why such a strong connection exists between fans and music, presentation, and the group themselves. The AM (formerly Acoustic Minds) have broken new ground by communicating on a very intimate and personal level with fans, writing openly and honestly about their struggles and victories, and by creating a live performance that engages while purposefully and carefully replicating their recorded sound. Intentional steps to recreate the energy the group radiates are intended to involve audiences and create lasting memories. In this article, Jenni and Amanda share the story of The AM over the past few years in their own words, giving great credit to their bandmates and the Portland music community.

Twin sisters, Amanda and Jenni Price,  Aaron Altemose (producer/vocalist/keyboardist and Josh Lorenzen (producer/key bassist) compose The AM. The band’s unique sound blends live electronic dance music with Pop, House, Hip-hop and R&B. With a new album (The AM) , officially released August 26 at a mind-blowing show at the Doug Fir Lounge, alongside Fox and Bones and Moonbeam Kelly with Phoenix Rising, the group introduced stadium worthy elements into their live performance which brought the audience to their feet, singing along and moving on the dance floor. The band is captivating, with soulful harmonic vocals, insightful and revealing lyrics, dancey club beats, spacy synth sounds, and unforgettable visual aspects. With musical influences like Rihanna, Katy B, Imogen Heap, Phaeleh and Zedd, the live electronic, deep bass sound – what the band dubs “Soul/Womp”, was certainly new to me when I first heard them play. Now I tend to compare all live performances to the magic of what The AM was able to create live on stage.

I was immediately drawn to what I can only call the “realness” of the Price sisters. I first met the twins a few years ago at Portland Radio Project, when I saw them setting up for an afternoon interview to discuss their first album, aptly named Electric Sol. The twins were wearing brightly colored tights, and sporting some insanely fashionable ensembles. Personality overflowed from the energetic women, and I was equally impressed by their ability to work with foreign electronic gear in the radio studio. Watching and listening to them prepare for their interview and live studio performance, I was further impressed! I have not stopped following them since. Jenni and Amanda are experts at sharing just enough of their lives and band chatter to keep fans intrigued and engaged. We always want to know, “What is the band up to next?” because they are accessible and genuine to the fans – we watch them grow emotionally and professionally, because they continue to allow us to have insight into the band’s progression.

What struck me most about the new album release show was the absolute honesty the band presented, even to the point of revealing their frustrations and challenges while making music. Amanda emotionally told the audience that she has personally grown dramatically while living and making music in Portland. She sweetly described the city as her best friend and her worst enemy “in the BEST way.” Making music in this very competitive city has created a desire to push the limits of their live performance in every way. The band introduced intense and targeted lighting, modern dancers, and an interactive show that testifies to the visible friendship connection between the band mates. They sneak previewed some new songs at the end of the show, a special treat for the audience, and also showcased Aaron and Josh’s duo group Subco along with Josh’s solo group J La Rae. Sharing the stage with other groups is a joy to The AM, as they humbly and energetically support all local artists.

A conversation is happening on stage – revealing and deeply emotional. One audience member was heard to say, “I don’t usually listen to this type of music, but what they are saying really speaks to my heart”  The AM’s lyrics are strong and empowered, speaking to loss and victory, the beautiful and ugly sides of relationships, pain and struggle…the visuals of the performance carry the same mood throughout, with a constantly driving light show and the very special addition of stage dancers. The AM is an impressive album, and is equally impressive live from stage. The AM is breaking new ground with their sound, lyrics and stage presentation. I cannot wait to see what comes next!

Portland Notes:

You mentioned on stage that the new album reflects a change in your feelings about life. Could you speak to that a little?

The AM:

The summer of 2015 was a very challenging summer, although musically there was an upward swing. We had put out our very first music video, “Kitty Kat”  plus directed and wrote our politically and socially charged music video “Quicksand”, which had released in July (crowd funded by our fans). While developing the video, we had the honor of working with an incredible film team from Philadelphia (Kenny Lewis of Klews Films (now Pyramid)) Personally, much loss and cleaving of family and dear friends left the twins in a dark place…they found themselves challenged to create or feel inspired. It was a very difficult time. Throughout the next 16 months, the loss of three of their best friends to death and three sisters from another Mr. to negative backlash, left them feeling undeserving or not worth what their craft portrayed.

“The thing about Music is it is the one authentic piece of ourselves. We dig deep, we hash up past pain and we put it into the music as therapy for ourselves – but also to hopefully inspire others to keep pushing and striving to be the best and live their most authentic life and selves.” (Jenni) The decision to relocate came after much backlash in the city.  Feeling like it was time for a change, the twins packed up and moved to LA in June of 2016. Closer to their family and swimming in a larger artistic pond, they began to focus on getting their health and minds back in the right space to create happy music.

Portland Notes:

So, the new album, The AM -what messages are you sharing through music?

The AM:

February 2017, The AM was released out into the world with an attitude of empowerment.

This album speaks of love and loss, the raw and sometimes ugliest love, and finding your true inner destroyer and warrior. Each song is crafted by personal experience, four years in the making, The AM is back and ready to share a new layer of their journey.

“We had to burn to ashes into dust to rise as a Phoenix and find our true love (for ourselves, craft and the art we create around it)” (Amanda)

Portland Notes:

What have you been up to? What’s next for you? Where do you go from here? We will miss seeing you at all the shows in Portland – you are great supporters of local music.

The AM:

As of June 2017. We’ve been back in the lab (aka the Oregon Coast), creating the new album, Beach Vibes. The new music touches on a lighter “beach like” feel. R&B, electronic and house influences our present with a sense of ease and love for life. “We want to create something not soooo serious! Filled with love and inspiring lyrics, brushing off the BS, and really expressing the love in our music over the darkness”

The band has just signed a publishing deal with Portland’s Marmoset Music Agency thanks to fellow musician and A&R rep, Farnell Newton, and are working to introduce this original music into film and television.

The big picture promises larger show presentations in festival and amphitheater type venues,  and the band’s hope to play as much as possible in 2018 across the US and in Europe. We have recently discovered a loyal fanbase in Europe,  and are anxious to seek an agent in booking to perform for those fans.

“We want to create something fresh, fun, late and danceable to inspire everyone in such dark times in our world. Beyond excited to share this new music and truly hope everyone loves the album as much as we do!” Jenni

Thank you to The AM for all their local love over the years – truly my favorite people to watch on stage!  You can check out their music on The AM website, ITunes, CD Baby, Spotify and Soundcloud.