Music Marketing with Robert Richter


Tomorrow night, June 8, offers an amazing opportunity for Portland musicians and music fans alike! Local musician/manager/marketer/media expert Robert Richter hosts 2 music-related events at the Alberta Street Pub. I was able to catch a quick interview with him – catching some creative marketing ideas drawn from his professional experience and his personal story with his current band Castletown. Every listener will take different advice to heart, I am sure – in the interview, Richter touches on seemingly lighthearted subjects ranging from throwing a good party to wardrobe choices…but he also talks about the three things that every successful entrepreneur must possess… (intrigued?) His best advice, of course: be at the Alberta Street Pub tomorrow night 5:30 until we shut the place down!

Music-Marketing-with-Robert-Richter-03From 5:30-6:45, Richter will deliver his informational seminar about the best methods to get booked in Summer festivals. The seminar cost is $5, and includes the lecture, Q&A, an informational handout, and the chance to network with fellow musicians and industry personnel. Robert Richter and Kelly Jones will be creating an email list so that attendees will remain updated on new festival information. When I attended the last festival booking seminar, I was surprised at how little I understood about the vast differences between festivals and local venue shows.

Music-Marketing-with-Robert-Richter-01At 7:00, Local Roots, Music from Northwest Artists, presents the Late Spring/Summer Songwriter Showcase. Door is also $5. This session of the popular live series features Adam Sweeney, Radio Stranger with Woody Moran and Kelly Brightwell, Chris Stewart, Annie Corbett, Andrew Goncalves, Laryssa Birdseye, and Jason Henderson Amare. Every month, Richter presents a new group of local original artists to Portland at the Alberta Street Pub. The live concerts, in addition to his weekly Sunday evening radio show on KMUZ Community Radio 88.5FM and 100.7FM, allow a wide range of listeners access to our fabulous local music scene. Richter hosts artist interviews, maintains a locals only playlist, creates podcasts, and a yearly compilation CD. This community investment is a delight to musicians, industry professionals and the local media. We, at Portland Notes, cannot wait to have access to the Local Roots music – what a great way to showcase our Northwest talent!

Music-Marketing-with-Robert-Richter-02I always enjoy a conversation with Robert Richter – he’s not afraid to share the secrets of his success with all of us. With that in mind, join us tomorrow with your questions about festival booking at 5:30, then stay and be one of the first to see the next team of local singer-songwriters who will be on the front lines of music in the coming months.

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